African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

East Africa is home to some of the continent's most dynamic and innovative business ecosystems. This lunch session shines a spotlight on the entrepreneurs, enterprises, and ecosystems driving growth across the region — from Nairobi's tech scene to Addis Ababa's manufacturing ambitions — and explores what makes East African business unique and globally competitive.