Breakout 3
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Saturday
|
2:30 pm
Aldrich 111
Culture

Marketing, Management, and Representation in African Sports

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

Marketing, Management, and Representation in African Sports

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 111

Other Sessions

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Lunches
|
Saturday
|
1:30 pm
Aldrich 011
Ecosystem Development
East African Professionals Spotlight
Highlighting entrepreneurship and enterprise across East Africa.
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East African Professionals Spotlight

East Africa is home to some of the continent's most dynamic and innovative business ecosystems. This lunch session shines a spotlight on the entrepreneurs, enterprises, and ecosystems driving growth across the region — from Nairobi's tech scene to Addis Ababa's manufacturing ambitions — and explores what makes East African business unique and globally competitive.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 011
More Info
Breakout 2
|
Fireside Chat
Saturday
|
1:30 pm
Aldrich 109
Diverse
In Conversation with Dupe Olusola on Transformations and Turnarounds
A fireside conversation with one of Africa's most dynamic hospitality leaders.
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In Conversation with Dupe Olusola on Transformations and Turnarounds

Join Dupe Olusola, CEO of Transcorp Hotels, for an intimate fireside conversation about leadership, resilience, and the future of Africa's hospitality and tourism industry. Olusola shares her journey building one of the continent's premier hospitality brands and the opportunities she sees for the sector in driving economic growth and job creation across Africa.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 109
Host
Moderator
Chi Amaechi
Speakers
More Info
Keynotes
|
Saturday
|
10:15 am
Klarman Auditorium
Finance
Keynote | Capital, Control, and Africa's Economic Agency
Join Moulay Mhamed Elalamy and Tope Lawani for a keynote exploring capital, control, and Africa's economic agency.
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Keynote | Capital, Control, and Africa's Economic Agency

Join Moulay Mhamed Elalamy, CEO of Saham Group, and Tope Lawani, Co-Founder and Managing Partner of Helios Investment Partners, for a keynote exploring the dynamics of capital, control, and economic agency across the African continent.

America/New_York
Mar 28, 2026 10:15 AM
Klarman Auditorium
More Info
Keynotes
|
Saturday
|
11:15 am
Klarman Auditorium
Ecosystem Development
Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector
Join Hajar Alafifi and Olasunkanmi Owoyemi for a keynote on the business of Africa's agrifood sector.
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Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector

Join Hajar Alafifi, CEO of OCP Africa, and Olasunkanmi Owoyemi, Managing Director of Sunbeth Global Concepts, for a keynote on the opportunities and challenges of building Africa's agrifood sector to feed a billion people.

America/New_York
Mar 28, 2026 11:15 AM
Klarman Auditorium
Strong bonds

Africa Focused,


Globally connected

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