East Africa is home to some of the continent's most dynamic and innovative business ecosystems. This lunch session shines a spotlight on the entrepreneurs, enterprises, and ecosystems driving growth across the region — from Nairobi's tech scene to Addis Ababa's manufacturing ambitions — and explores what makes East African business unique and globally competitive.

With the African Continental Free Trade Area (AfCFTA) set to transform Africa’s economic landscape, the potential for intra-African trade is immense. However, realizing this promise requires overcoming political, infrastructural, and logistical hurdles. This panel will examine lessons from other regions and outline concrete strategies to accelerate AfCFTA’s impact, fostering a truly integrated and competitive African market

‍