Join this special lunch session for the launch of How We Made It in Africa, followed by a Q&A with the author. Explore the stories, strategies, and lessons behind some of the most successful businesses built on the African continent.

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

African music is dominating global charts, but who owns the value being created? This panel brings together artists, label executives, and media entrepreneurs to discuss how Africans are taking ownership of their music and media industries — from IP rights and distribution to building platforms that keep value on the continent.

Join CrossBoundary for a lunch-and-learn on investment advisory and asset management in frontier markets. Learn how CrossBoundary is unlocking private capital flows into Africa's most underserved markets and creating scalable investment models for the continent.