Breakout 2
|
Saturday
|
11:30 am
Aldrich 110
Ecosystem Development

Eco-tourism | African Heritage Trails: Unlocking Economic Growth Through Sustainable Tourism

Across the African continent, historical and cultural sites are being transformed into engines of economic resilience. This panel will explore how heritage trails, conservation efforts, and agritourism initiatives are not only preserving Africa’s rich history but also driving sustainable development and community empowerment. By reclaiming historical narratives and showcasing pre-colonial innovations, African nations are attracting global visitors while fostering local entrepreneurship and environmental stewardship.
Join us for a dynamic conversation, in collaboration with the Uganda Embassy, Theodore Roosevelt East Africa Sustainable Development Initiative (TREASDI), and the Business of Doing Good Summit Series Consortium, as we highlight innovative approaches to leveraging Africa’s heritage for economic growth and exchange ideas on expanding these efforts across the continent.

Eco-tourism | African Heritage Trails: Unlocking Economic Growth Through Sustainable Tourism

Across the African continent, historical and cultural sites are being transformed into engines of economic resilience. This panel will explore how heritage trails, conservation efforts, and agritourism initiatives are not only preserving Africa’s rich history but also driving sustainable development and community empowerment. By reclaiming historical narratives and showcasing pre-colonial innovations, African nations are attracting global visitors while fostering local entrepreneurship and environmental stewardship.
Join us for a dynamic conversation, in collaboration with the Uganda Embassy, Theodore Roosevelt East Africa Sustainable Development Initiative (TREASDI), and the Business of Doing Good Summit Series Consortium, as we highlight innovative approaches to leveraging Africa’s heritage for economic growth and exchange ideas on expanding these efforts across the continent.

America/New_York
Feb 15, 2025 11:30 AM
Aldrich 110

Other Sessions

More Info
Lunches
Saturday
|
12:45 pm
Batten Hives 302
Redefining the Narrative: African Creatives Charting New Paths
This panel explores how African creatives use digital tools to overcome barriers and shape global narratives.
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Redefining the Narrative: African Creatives Charting New Paths

Despite growing recognition, African creatives often face cultural and systemic challenges in achieving global prominence. This panel will explore how African innovators are leveraging the digital space to break free from traditional norms, overcome obstacles, and carve out new opportunities. It will highlight key learnings from their journeys and examine how a fresh narrative of African creativity can inspire global audiences while maintaining authenticity. How can these trailblazers collaborate across borders to build a thriving, interconnected creative ecosystem that redefines Africa’s place in the global cultural landscape?

America/New_York
Feb 15, 2025 12:45 PM
Batten Hives 302
More Info
Breakout 1
Saturday
|
9:00 am
Aldrich 107
Entrepreneurship and Impact: Building sustainable businesses to solve Africa’s most pressing challenges
This panel explores entrepreneurship as a tool for impact, beyond philanthropy, with insights from investors and founders.
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Entrepreneurship and Impact: Building sustainable businesses to solve Africa’s most pressing challenges

For too long, philanthropy and traditional nonprofits have been the primary avenues for empowering communities across Africa. This panel will explore how entrepreneurship can serve as a transformative tool to drive lasting impact without relying on handouts. Bringing together impact investors, entrepreneurs, and VCs, we will discuss strategies to build sustainable, scalable enterprises that transcend borders and create real change across the continent. Attendees will hear firsthand from investors and founders on the trade-offs and synergies between profitability and purpose.

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 107
More Info
Breakout 1
Saturday
|
9:00 am
Aldrich 110
Building Sustainable Global African Brands
This masterclass equips participants to build strong African brands, drive growth, and reshape global perceptions.
More Info

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110