African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

Join this special lunch session for the launch of How We Made It in Africa, followed by a Q&A with the author. Explore the stories, strategies, and lessons behind some of the most successful businesses built on the African continent.

This panel explores the pivotal role of the public sector in fostering Africa's economic transformation through effective policymaking and institutional innovation. By examining lessons from across the continent, panelists will highlight how strategic governance, sound monetary policy, and strong institutions have laid the groundwork for thriving private sector growth and long-term prosperity.

Africa's beauty economy is booming, driven by a new generation of entrepreneurs who are building global brands rooted in the continent's rich biodiversity and cultural heritage. This panel explores how African beauty founders are owning the value chain — from sourcing to manufacturing to distribution — and creating products that resonate with consumers worldwide.