Building Sustainable Global African Brands

With the African Continental Free Trade Area (AfCFTA) set to transform Africa’s economic landscape, the potential for intra-African trade is immense. However, realizing this promise requires overcoming political, infrastructural, and logistical hurdles. This panel will examine lessons from other regions and outline concrete strategies to accelerate AfCFTA’s impact, fostering a truly integrated and competitive African market

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This session will examine how the growth in wealth and the expanding middle class across Africa can fuel a new model of philanthropy. Isaac will discuss a recently published, groundbreaking report that draws insights from key stakeholders and real-world examples to highlight the primary drivers behind HNWI philanthropy in Africa and the future direction of giving on the continent. A key feature of the report is how governments can catalyze strategic philanthropy through effective tax incentives. Together, we will explore how philanthropy on the continent can be maximized and how it should be structured, measured, and deployed for maximum impact

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Africa’s relationship with developed nations has shifted from colonial rule to economic partnerships and global trade. In this session,
Farouk Gumel will explore key historical turning points and their impact on Africa’s current position. A moderated discussion will
follow, examining how Africa can build stronger, fairer partnerships and the role of business leaders, policymakers, and young
professionals in shaping the future.

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