Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Breakout 2
|
Saturday
|
1:30 pm
Aldrich 108
Geopolitics
Africa's Critical Minerals: The Long Game Toward Structural Change
Africa's strategic position in the global race for critical minerals.
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Africa's Critical Minerals: The Long Game Toward Structural Change

Africa holds a disproportionate share of the world's critical minerals essential for the global energy transition, from cobalt and lithium to rare earth elements. This panel examines how African nations can leverage their mineral wealth strategically — ensuring equitable partnerships, local value addition, and sovereign control over resources that will shape the global economy for decades to come.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 108
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Breakout 1
|
Saturday
|
9:00 am
Spangler Auditorium
Finance
Rewriting the Rules: Rethinking Venture Capital in Africa's Next Decade
How venture capital is evolving to better serve Africa's startup ecosystem.
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Rewriting the Rules: Rethinking Venture Capital in Africa's Next Decade

The African venture capital landscape is maturing rapidly, with new fund models, deeper pools of capital, and more sophisticated investors emerging across the continent. This panel brings together leading VCs to discuss how the industry is rewriting its own rules — moving beyond hype cycles to build sustainable, thesis-driven investment strategies that align with Africa's unique market dynamics.

America/New_York
Mar 28, 2026 9:00 AM
Spangler Auditorium
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Keynotes
|
Saturday
|
3:45 pm
Klarman Auditorium
Tech
Keynote | Harnessing Technology for Good
Join Fred Swaniker for a keynote on harnessing technology for good across the African continent.
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Keynote | Harnessing Technology for Good

Join Fred Swaniker, Founder and CEO of Sand Technologies, for a keynote exploring how technology can be harnessed as a force for good across the African continent, driving inclusive growth, innovation, and sustainable development.

America/New_York
Mar 28, 2026 3:45 PM
Klarman Auditorium
Host
Moderator
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Lunches
|
Saturday
|
12:15 pm
Batten 202
Finance
L&L: Saham
A lunch-and-learn session hosted by Saham.
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L&L: Saham

Join Saham for a lunch-and-learn session exploring the group's role in building financial services and insurance infrastructure across Africa. Discover how Saham is expanding access to critical financial products and driving inclusive economic growth across the continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 202
Host
Moderator
Saham Group
Speakers
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