Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Lunches
Saturday
|
12:45 pm
Batten Hives 306
In Conversation: Patrick Njoroge
Join a Q&A with Dr. Patrick Njoroge on monetary policy, financial regulation, and Africa’s economy.
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In Conversation: Patrick Njoroge

[Students only] Join us for an exclusive Q&A session with Dr. Patrick Njoroge, former Governor of the Central Bank of Kenya. This is a unique opportunity for students to engage in an open and informal conversation, gaining insights into Dr. Njoroge’s career and his advice for African students preparing to start their careers. Bring your questions and be part of a dynamic discussion!

America/New_York
Feb 15, 2025 12:45 PM
Batten Hives 306
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Breakout 2
Saturday
|
11:30 am
Aldrich 007
Landry Signé, Realizing Africa's Potential: A Journey to Prosperity
Explore Africa’s economic rise, investment opportunities, and strategies for industrialization in Realizing Africa’s Potential.
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Landry Signé, Realizing Africa's Potential: A Journey to Prosperity

By 2050, Africa will be home to 25% of the world’s population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.

“Realizing Africa’s Potential: A Journey to Prosperity” identifies the trends, opportunities, challenges, and strategies for success in Africa’s emerging industries including health care and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intraregional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparalleled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa’s long-term prosperity.

America/New_York
Feb 15, 2025 11:30 AM
Aldrich 007
More Info
Breakout 2
Saturday
|
11:30 am
Aldrich 109
Interconnected Infrastructure: Unifying Africa’s Transport & Logistics
This panel explores infrastructure’s role in boosting trade, mobility, and AfCFTA-driven economic integration across Africa.
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Interconnected Infrastructure: Unifying Africa’s Transport & Logistics

Africa’s economic potential is immense, but fragmented infrastructure networks continue to hinder cross-border trade, mobility, and investment. This panel will explore how developing coordinated infrastructure projects —across airports, roads, railways, ports, and logistics systems — can serve as a catalyst for deeper regional integration and economic growth. The African Continental Free Trade Area (AfCFTA) depends on the ability to move goods, services, and people efficiently. Our esteemed panelists will discuss how harmonized infrastructure investments can break down physical and economic barriers, foster intra-African trade, and create unified networks that propel the continent forward

America/New_York
Feb 15, 2025 11:30 AM
Aldrich 109