Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Keynotes
|
Saturday
|
10:15 am
Klarman Auditorium
Finance
Keynote | Capital, Control, and Africa's Economic Agency
Join Moulay Mhamed Elalamy and Tope Lawani for a keynote exploring capital, control, and Africa's economic agency.
More info

Keynote | Capital, Control, and Africa's Economic Agency

Join Moulay Mhamed Elalamy, CEO of Saham Group, Tope Lawani, Co-Founder and Managing Partner of Helios Investment Partners, and Yvonne Ike, Managing Director, Head of Sub Saharan Africa, Bank of America for a keynote exploring the dynamics of capital, control, and economic agency across the African continent.

America/New_York
Mar 28, 2026 10:15 AM
Klarman Auditorium
More Info
Breakout 2
|
Saturday
|
1:30 pm
Aldrich 108
Geopolitics
Africa's Critical Minerals: The Long Game Toward Structural Change
Africa's strategic position in the global race for critical minerals.
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Africa's Critical Minerals: The Long Game Toward Structural Change

Africa holds a disproportionate share of the world's critical minerals essential for the global energy transition, from cobalt and lithium to rare earth elements. This panel examines how African nations can leverage their mineral wealth strategically — ensuring equitable partnerships, local value addition, and sovereign control over resources that will shape the global economy for decades to come.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 108
More Info
Breakout 3
|
Saturday
|
2:30 pm
Aldrich 110
Ecosystem Development
Affordable Housing in Rapidly Growing Cities
Innovative solutions for Africa's urban housing challenge.
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Affordable Housing in Rapidly Growing Cities

Africa's cities are growing faster than anywhere else on the planet, creating an unprecedented demand for affordable housing. This panel explores innovative approaches to financing, building, and governing housing at scale — from new construction technologies to creative policy frameworks — that can help African cities meet the needs of their rapidly expanding populations.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 110
More Info
Breakout 1
|
Saturday
|
9:00 am
Spangler Auditorium
Finance
Rewriting the Rules: Rethinking Venture Capital in Africa's Next Decade
How venture capital is evolving to better serve Africa's startup ecosystem.
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Rewriting the Rules: Rethinking Venture Capital in Africa's Next Decade

The African venture capital landscape is maturing rapidly, with new fund models, deeper pools of capital, and more sophisticated investors emerging across the continent. This panel brings together leading VCs to discuss how the industry is rewriting its own rules — moving beyond hype cycles to build sustainable, thesis-driven investment strategies that align with Africa's unique market dynamics.

America/New_York
Mar 28, 2026 9:00 AM
Spangler Auditorium
Strong bonds

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