Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Breakout 2
|
Saturday
|
1:30 pm
Aldrich 111
Culture
Owning Our Music and Media: Building the Business Behind the Culture
How African artists and entrepreneurs are taking ownership of the continent's music and media industries.
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Owning Our Music and Media: Building the Business Behind the Culture

African music is dominating global charts, but who owns the value being created? This panel brings together artists, label executives, and media entrepreneurs to discuss how Africans are taking ownership of their music and media industries — from IP rights and distribution to building platforms that keep value on the continent.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 111
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Keynotes
|
Saturday
|
11:15 am
Klarman Auditorium
Ecosystem Development
Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector
Join Hajar Alafifi and Olasunkanmi Owoyemi for a keynote on the business of Africa's agrifood sector.
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Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector

Join Hajar Alafifi, CEO of OCP Africa, and Olasunkanmi Owoyemi, Managing Director of Sunbeth Global Concepts, for a keynote on the opportunities and challenges of building Africa's agrifood sector to feed a billion people.

America/New_York
Mar 28, 2026 11:15 AM
Klarman Auditorium
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Breakout 3
|
Saturday
|
2:30 pm
Aldrich 111
Culture
Marketing, Management, and Representation in African Sports
How Africa's athletes and sports leaders are building global brands and industries.
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Marketing, Management, and Representation in African Sports

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 111
More Info
Lunches
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Saturday
|
12:15 pm
Batten 204
Ecosystem Development
L&L: One Acre Fund
A lunch-and-learn session hosted by One Acre Fund.
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L&L: One Acre Fund

Join One Acre Fund for a lunch-and-learn on their mission to make smallholder farmers across Africa more productive and prosperous. Learn about their model of providing financing, training, and market access to millions of farming families across the continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 204
Host
Moderator
One Acre Fund
Speakers
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