Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Keynotes
Saturday
|
10:30 am
Klarman Auditorium
Morning Keynote: The AfCFTA Opportunity: Is Africa Ready to Unleash a New Era of Trade?
This panel explores strategies to overcome challenges and accelerate AfCFTA’s impact for a unified, competitive African market.
More Info

Morning Keynote: The AfCFTA Opportunity: Is Africa Ready to Unleash a New Era of Trade?

With the African Continental Free Trade Area (AfCFTA) set to transform Africa’s economic landscape, the potential for intra-African trade is immense. However, realizing this promise requires overcoming political, infrastructural, and logistical hurdles. This panel will examine lessons from other regions and outline concrete strategies to accelerate AfCFTA’s impact, fostering a truly integrated and competitive African market

America/New_York
Feb 15, 2025 10:30 AM
Klarman Auditorium
More Info
Lunches
Saturday
|
12:45 pm
Batten Hives 301
Ubuntu Meets Harambee: Unveiling the New Era of African Philanthropy
This session explores how Africa’s wealth growth fuels philanthropy, with insights on strategy, impact, and policy.
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Ubuntu Meets Harambee: Unveiling the New Era of African Philanthropy

This session will examine how the growth in wealth and the expanding middle class across Africa can fuel a new model of philanthropy. Isaac will discuss a recently published, groundbreaking report that draws insights from key stakeholders and real-world examples to highlight the primary drivers behind HNWI philanthropy in Africa and the future direction of giving on the continent. A key feature of the report is how governments can catalyze strategic philanthropy through effective tax incentives. Together, we will explore how philanthropy on the continent can be maximized and how it should be structured, measured, and deployed for maximum impact

America/New_York
Feb 15, 2025 12:45 PM
Batten Hives 301
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Keynotes
Friday
|
3:15 pm
Klarman Auditorium
The Relationship Between developed nations and Africa – the past, the present and the future?
Farouk Gumel explores Africa’s evolving global partnerships and strategies for a stronger economic future.
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The Relationship Between developed nations and Africa – the past, the present and the future?

Africa’s relationship with developed nations has shifted from colonial rule to economic partnerships and global trade. In this session,
Farouk Gumel will explore key historical turning points and their impact on Africa’s current position. A moderated discussion will
follow, examining how Africa can build stronger, fairer partnerships and the role of business leaders, policymakers, and young
professionals in shaping the future.

America/New_York
Feb 14, 2025 3:15 PM
Klarman Auditorium