Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

More Info
Specials
|
Saturday
|
4:20 pm
Klarman Auditorium
Diverse
Faculty Address: Hakeem Belo-Osagie
A faculty address by Hakeem Belo-Osagie at the 28th Annual Africa Business Conference.
More info

Faculty Address: Hakeem Belo-Osagie

Join Hakeem Belo-Osagie for a faculty address at the 28th Annual Africa Business Conference at Harvard Business School.

America/New_York
Mar 28, 2026 4:20 PM
Klarman Auditorium
Host
Moderator
More Info
Lunches
|
Saturday
|
12:15 pm
Batten 204
Ecosystem Development
L&L: One Acre Fund
A lunch-and-learn session hosted by One Acre Fund.
More info

L&L: One Acre Fund

Join One Acre Fund for a lunch-and-learn on their mission to make smallholder farmers across Africa more productive and prosperous. Learn about their model of providing financing, training, and market access to millions of farming families across the continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 204
Host
Moderator
One Acre Fund
Speakers
In process of uploading
More Info
Breakout 2
|
Saturday
|
1:30 pm
Aldrich 108
Geopolitics
Africa's Critical Minerals: The Long Game Toward Structural Change
Africa's strategic position in the global race for critical minerals.
More info

Africa's Critical Minerals: The Long Game Toward Structural Change

Africa holds a disproportionate share of the world's critical minerals essential for the global energy transition, from cobalt and lithium to rare earth elements. This panel examines how African nations can leverage their mineral wealth strategically — ensuring equitable partnerships, local value addition, and sovereign control over resources that will shape the global economy for decades to come.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 108
More Info
Breakout 1
|
Saturday
|
9:00 am
Aldrich 109
Diverse
Reimagining African Philanthropy for Self-Determination
Building locally driven models of giving that center African agency and leadership.
More info

Reimagining African Philanthropy for Self-Determination

As the global philanthropic landscape evolves, a new generation of African givers and institutions are reimagining what effective philanthropy looks like on the continent. This panel explores how African-led philanthropic models can move beyond dependency on external donors, center local knowledge and agency, and channel resources toward the initiatives that matter most to African communities.

America/New_York
Mar 28, 2026 9:00 AM
Aldrich 109
Strong bonds

Africa Focused,


Globally connected

Interested in partnering with us?

Contact us