Africa Forward: Enhancing Africa’s Global Competitiveness

General Lunch

This panel will explore how Africa can harness the increasing soft power of its entertainment industry to effectively compete in the global arena. With the continent's vibrant music, film, and cultural offerings are gaining international recognition, it's essential to understand the potential for economic growth and global influence. Discover the strategies, challenges, and opportunities as we delve into the role of African entertainment in enhancing the continent's global competitiveness, fostering economic development, and shaping perceptions on the world stage. Join us to unravel the untapped potential of Africa's entertainment soft power and its significance in the era of global competition.

Africa is increasingly emerging as a dynamic player in the global sports arena. In recent years, African athletes have gained international recognition, and African sports federations have shown significant promise. This panel aims will delve into the challenges and opportunities within the African sports ecosystem, shedding light on unleashing talent, institutionalizing the appropriate infrastructure through smart investments and the path towards sports globalization. This panel will present viewpoints from across the sports ecosystem in Africa, including investors, operators, and former athletes.

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