In Conversation: Patrick Njoroge

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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This panel examines the impact of foreign financing on Africa's development, focusing on whether these cross-border investments are essential drivers of economic growth or if they risk fostering dependency and undermining sovereignty. Discussions will explore how foreign financing has shaped African economies over the past decade and what expectations lie ahead for the future. Key questions include: Are the structures of current financing agreements sustainable and beneficial for African nations? Do countries have the capacity to refinance debts? Most importantly, what does this mean for future generations, particularly in balancing opportunities for growth with the burden of long-term debt?

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Thematic Networking Lunches offer a dynamic space for professionals to connect, exchange ideas, and build meaningful relationships over a shared meal. Each gathering is centered around a specific theme, sparking insightful discussions and fostering collaboration among like-minded individuals. Whether you're looking to gain fresh perspectives, explore new opportunities, or simply expand your network in a relaxed yet purposeful setting, these lunches provide the perfect opportunity to engage, learn, and grow.