Unleashing Africa's Entertainment Soft Power on the World Stage

This panel will explore how Africa can harness the increasing soft power of its entertainment industry to effectively compete in the global arena. With the continent's vibrant music, film, and cultural offerings are gaining international recognition, it's essential to understand the potential for economic growth and global influence. Discover the strategies, challenges, and opportunities as we delve into the role of African entertainment in enhancing the continent's global competitiveness, fostering economic development, and shaping perceptions on the world stage. Join us to unravel the untapped potential of Africa's entertainment soft power and its significance in the era of global competition.